Advocacy a practical guide: with polio eradication as a case study

This guide outlines advocacy activities to build human, financial and political support for the Polio Eradication Initiative as a platform for strengthening preventive health services. It outlines four basic steps that are essential for an effective advocacy initiative – documenting the situation, packaging the message, working with the media and mobilizing communities and individuals. This practical guide uses specific examples and ideas from the Polio Eradication Initiative, and leaves it up to the user to decide how to apply them towards achieving their own advocacy goals